DEFINING THE PERSONAS 
one of the most important part on the project with STATO was understanding and creating the clients persona, Since they have two distinct clients, 2 different personas were created 
During the process a Partner called Intersearch asked for me to study and create their own persona. 
A NEW WAY TO COMUNICATE 
To talk with these new Personas i developed different type of design that could talk with both of the personas 

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